How to create a wholly owned Sound Source from Scratch and thereby avoid a potential Robot Uprising
As the music industry is digested into the media industry, more and more media industry workers, or anyone otherwise unprepared to work on specialised musical projects, are being tasked with producing, guiding, and developing large-scale production music projects.
Music and content creation in an office situation is often treated in the same way as any other type of content creation; as the fun that happens after the work is finished. This is irresponsible, short-sighted, and has led to many a promising music project to crash and burn.
Content IS work. And you need a serious roadmap and the expertise to carry it through.
This is that roadmap.
Until now, no one has thought to put together a one-stop guide for the musically uninitiated to begin the deceptively difficult task of creating a source of pre-cleared music for media companies.
If you’re in charge of purchasing, curating or supervising music for media, and you’re lost in a sea of technical and creative questions that your previous experience didn’t prepare you for, this document will steer you in the right direction.
You can download the entire document for free here.