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John Taylor

Vienna · Austria · johntaylormusic@gmail.com

Collaboration, creativity, and a solutions-based mindset have helped me progress from a humble music services manager to a world-class digital content specialist.

I have been living and breathing user-created content for almost a decade in multimedia, specialising in content curation and audio.

I have a reputation for detailed, rigorous feedback that served both to improve the content and the content-creator.

The one thing I always heard back from content creators is 'you really get me!'.

Content is the Soul of Business

I am a content machine who is not content to be a machine! And neither are the hundreds of creators that I have worked with in my decade of work as a content expert and curator. I believe in the power of the individual experience of both the content creator and stakeholder.

I have music, media and content knowledge that brands trust, and I’ve been the go-to for market, creative and technical knowledge when companies need more than just a room full of opinions.

I've closed deals with hundreds of composers all the way from the top of the food chain to the humble beginners. I utilise real, tested knowledge of creative processes, sales tactics, and content management.

I'm disruptive to the industry because I ask the right questions and get the right answers.

How to create a wholly owned Sound Source from Scratch and thereby avoid a potential Robot Uprising

As the music industry is digested into the media industry, more and more media industry workers, or anyone otherwise unprepared to work on specialised musical projects, are being tasked with producing, guiding, and developing large-scale production music projects.

Music and content creation in an office situation is often treated in the same way as any other type of content creation; as the fun that happens after the work is finished. This is irresponsible, short-sighted, and has led to many a promising music project to crash and burn.

Content IS work. And you need a serious roadmap and the expertise to carry it through.

This is that roadmap.

Until now, no one has thought to put together a one-stop guide for the musically uninitiated to begin the deceptively difficult task of creating a source of pre-cleared music for media companies.

If you’re in charge of purchasing, curating or supervising music for media, and you’re lost in a sea of technical and creative questions that your previous experience didn’t prepare you for, this document will steer you in the right direction.

You can download the entire document for free here.

Supervision & Tracks

I have spent the last 10 years developing strategies and techniques to condense these ideas into a comprehensive method that maximises the value of music I work on, which in turn maximises the value of media.

Below you can check out some examples of music that I have either supervised or composed myself.

Supervision

Composition

Skills

Communication

A charismatic public speaker and excellent copyrighter. Writing hundreds of marketing ‘blurbs’, technical and creative briefing documents, and handling large-scale production pitches and media-sales meetings.

The most important aspect of any music professional’s career is transferable skills. The ability to adapt to an ever-changing industry, or to a new industry completely! I have focussed on communication skills, specifically copywrite. I have written tens of thousands of words for creative and technical briefings, online advertising and product descriptions.

Management

Managing a network of 30+ product vendors, single-client producers and creatives, in 3 different continents, on a cumulative 7-figure budget, for one of the largest companies in the world. I also thrive in small-scale peoplemanagement, and I am highly fulfilled in watching the development of those who work under me.

Analysis

I have a perfectionist’s eye and a patient attitude. When working on product development, I have a systematic, logical methodology when analyzing potential value and growth in products I am working on. I am not satisfied until its 100%.

Experience

Consulting Production Manager

Red Bull, Afro Coffee, Servus TV, Mutate Music, etc.

Management of up to 35 International Composers and MusicTechnicians per year, on a discretionary seven-figure (cumulative) budget, contributing to 1bn+ Social Media views.

  • Technical-Quality-Management for Broadcast Media
  • Contract negotiations with a variety of Corporate and singleclient product vendors
  • Spearheaded multiple cost-saving and ‘outside the box’ initiatives to create value and raise quality of branded content.
  • Production Music Supervision for over 700 individual audio tracks per year.
  • Marketing and Copywriting for hundreds of portfolio items and releases.
  • Workflow, Time and Release Management between corporate clients and content-creators.
  • Production Research and Development for asset and KPI optimization.
2017 - 2021

Music Service Manager

Red Bull

Management of the European/RoW Sounds of Red Bull catalog.

  • Creative music supervision for Red Bull media assets (Webclips, TV series, etc.)
  • External contractor management including sourcing, signing and supervision for music composition on a six-figure budget.
  • In-house consulting on front-end social media marketing and digital media administration
January 2016 - 2017

Freelance Music Consultant

Red Bull

Management of the Sounds of Red Bull catalog.

  • Scouting, sourcing, signing, supervision and delivery management of 35+ composers and studios in 8 different countries
  • Creative music supervision for Red Bull media assets. Selection of over 10,000 tracks for more than 300 projects.
  • Curation and in-house application of the Red Bull Content Pool audio library
  • Producer and remix engineer for BC1 ‘Breaks’ project
  • Contract negotiations with international 3rd party suppliers with focus on exceptional value for money (Extreme Music, Bleeding Fingers, Musikvergnuegen, etc.).
June 2013 - December 2015

Freelance Composer/Music Supervisor

JohnTaylorMusic
  • Composing, mixing, mastering and marketing of 400+ songs
  • In-house music library curation
  • External music licensing through third party production music libraries to multiple projects (including Google, Youtube)
  • Music supervision for independent art projects
November 2011 - July 2013

Education

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Anglia Ruskin University, Cambridge

B.A. (Hons.)
Music

2:1

2004 - 2006
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Cambridge Regional College

Higher National Diploma (HND)
Study of Contemporary and Popular Music
2001 - 2004

Interests & Hobbies

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Jiu Jitsu

When you’re the one training everyone else, you need to find someone who can train you! There’s nothing better for one’s humility and patience than being repeatedly physically challenged by a group of people 20 years younger than yourself!

This systems-based approach to combat and training has been a vital element in my outlook towards a systems-based approach to work and career.

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Cooking and cuisine

The best metaphor for music creation you will ever find!
Taste, patience, freshness of ingredients, over-cooked, oven-ready, over-cooked, under-cooked … if you understand the kitchen, you can understand the studio.

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Yoga

Hardly the esoteric posturing that it used to be marketed as; Yoga is the definitive recovery activity for combat sports, long hours in the office, long hours in front of a drumkit and the wear and tear of a hectic lifestyle.

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